As we restructured our entire product line, it also meant re-evaluating our bundles.
The original Crafting Memories Mega Bundle was created when our picture frame library was much smaller. Over time, it grew to include a broad mix of themes and occasions, making it harder to organize, expand, and create a clear path for future designs.
Rather than continuing to add more and more designs into one large bundle, we retired the original Crafting Memories Mega Bundle and created a new bundle structure centered around our Core Keepsakes Collections.
The new Crafting Keepsakes Collection brings together our most meaningful memory-making themes—Baby, Family, Friends, Love, Memorial, and Animals—while allowing each collection to continue growing with new designs over time.
At the same time, we separated our Specialty Collections into their own product lines. Themes like Sports, Holidays, Travel, Celebrations, and Home Decor each have their own unique audiences and deserve the ability to grow independently.